A/B Testing
Run experiments on key pages without adding complexity to your website architecture.
With React Bricks A/B Testing, teams can create multiple variants of the same page, assign a weight to each, and let the frontend middleware consistently serve the right variant to each visitor.
Create Multiple Variants
On plans where A/B Testing is enabled, each page can have multiple variants. Every variant is a real page version you can edit with the same visual editor and the same content model.
Just set a weight (like 50/50, 80/20, or any custom distribution), publish, and start testing headlines, layouts, CTAs, offers, or messaging with confidence.
Frontend Middleware for Next.js and Astro
React Bricks provides official middlewares for Next.js and Astro to handle A/B testing on the frontend.
The middleware handles the core mechanics: selecting variants based on weights, setting and reading cookies to keep the experience consistent, and ensuring users do not jump between variants across visits.
A/B Testing + Scheduled Publishing
A/B testing becomes even more powerful when combined with Scheduled Publishing.
You can have different sets of variants active at different dates and times. For example: a Christmas homepage with two A/B variants that automatically switches to a New Year’s Day homepage with two different variants, all planned in advance with no manual intervention.
Run Experiments Without Complexity
No brittle query-string hacks, no duplicated routes, no last-minute deploys to swap content. Your team can iterate in the editor, define the experiment weights, and ship changes safely.
Tests are executed server-side through the official Next.js and Astro middleware. This means the correct variant is selected before the page is rendered, avoiding layout shifts, flickering, and the delays typical of client-side JavaScript A/B testing tools.
You stay in control of your architecture, while React Bricks handles the operational details of experiments cleanly and predictably within your Next.js or Astro stack.