Woosmap empowers its marketing team with visual editing on a modern React website
Enabling fast content updates while integrating complex location-based data.
Something about Woosmap
Woosmap is a location-based search platform used by global brands such as Carrefour and Decathlon. It enables businesses to integrate geolocation services into their websites and applications without collecting user data.
The challenge
Woosmap needed its marketing team to be able to update the corporate website independently, including publishing content and launching campaigns without relying on developers.
At the same time, the development team needed to stay focused on core product work without being interrupted by content updates.
The challenge was to find a solution that could integrate with their existing React and Next.js stack while providing a visual editing experience for non-technical users.
“The marketing team was very satisfied with the UX. It's easy to modify content and adjust layouts, giving them the flexibility they need.”
Jean Carrière
VP of Engineering @ Woosmap
Discovery and decision
Woosmap evaluated different headless CMS solutions and selected React Bricks for its ability to combine a modern React-based architecture with a visual editing experience.
This allowed the team to maintain full control over the frontend while giving the marketing team the flexibility to create and update content visually. The component-based approach ensured consistency while supporting complex layouts and integrations.
Implementation
Woosmap built its corporate website using Next.js, integrating React Bricks into its existing React architecture. This setup allowed the team to combine dynamic, API-driven content with visually editable components.
The result is a flexible system where developers maintain full control over the structure, while marketers can manage content independently.
“The marketing team is now autonomous in creating new landing pages and updating content. They can move much faster than before.”
Jean Carrière
VP of Engineering @ Woosmap
The result
The new website delivers high performance and flexibility, supporting Woosmap’s complex product offering. The marketing team can now create and update content independently, significantly reducing reliance on developers.
This has improved content velocity and allowed the team to launch campaigns and updates much faster, while maintaining consistency across the site.